Hexasole

RAIN IS JUST ANOTHER SURFACE.

Hexasole builds running shoes around a hexagonal sole that holds on wet roads and long distances. For the launch of the HX-01, the identity takes its cue from the sole itself: a hexagon mark, a technical type system and a palette of Speed Blue, Frontier Orange and Concrete Gray.

Client: Hexasole
Running shoes, launching with the HX-01
Services: Brand identity
Product launch
Campaign
Art direction

HX-01 sole underwater with large HX-01 type

Close-up of an eye through the Hexasole X

HX-01 inside a hexagon frame: Take the long way.

Colour palette: Speed Blue, Frontier Orange, Concrete Gray

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BYLLIS

Pressed cold. Poured slow.